01Title tags and descriptions
Give each important page a descriptive, distinctive title that reflects its purpose. Search engines can generate different search snippets, but a helpful description still gives them useful context. Avoid creating near-identical titles across unrelated pages.
02Headings and readable structure
Use a clear main heading and organize supporting sections by topic. More H2s do not automatically mean better SEO. Heading warnings are prompts to review structure rather than universal ranking penalties.
03Image text and canonical context
Describe meaningful images with appropriate alt text while leaving decorative imagery empty when suitable. Review canonicals against the intended preferred URL; an incorrect canonical can send a misleading signal.